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  • Writer's pictureFrontroom - Brand Marketing Agency

Brand refresh: Just what the doctor ordered!

Updated: Mar 28, 2022

We’re very proud to present our latest work – a brand repositioning for Oxford Medical, the UK’s leading provider of career development courses for doctors.

Our clients at Oxford Medical had explained that over the years, various inconsistencies had crept into their brand presentation and that their identity and communications were not performing well. Our brief was to refresh and energise the brand and consolidate into a powerful identity.

Our starting point was to define the brand story by exploring what makes the organisation special and different. We found that Oxford Medical teaches the vital people-skills that they don’t teach at medical school and on the wards. Beyond the medical training, to be a great doctor you must be an inspirational leader, a powerful communicator and have an in depth understanding of how people think and behave. With its focus entirely on interpersonal effectiveness, Oxford Medical plugs the skills gap and inspires doctors to be the very best they can be.

Once we’d defined our brand story, the next step was to look at brand identity and communications. For a brand that puts people and relationships at the heart of its offering, the current identity was unappealing, unemotional and old-fashioned. We wanted to bring our inspiring, potential-fulfilling purpose to life, with a fresh, bright identity to match our personality.

We refined and contemporised the logo and redrew the symbol. Colourways were developed to engage and uplift our frazzled audience. Typography introduced versatility, distinctiveness & personality. Photography guidelines will ensure consistency across imagery and a comprehensive suite of illustrated icons completes the new identity, with production values befitting a market leader.

The old identity needed a total refresh: design and imagery was old fashioned and lacked appeal.

Stephen McGuire, Managing Director said: "Frontroom provided us with excellent, friendly and professional service for our visual brand refresh. They listened carefully to what we wanted, then asked excellent questions which helped us clarify what really matters to us. As a result, we've ended up with much more than the visual update we were looking for. We're delighted with our experience from start to finish and will be using Frontroom for further projects in the near future.”

The next phase of the campaign is video content. Check back soon for more campaign details and results!

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