Frontroom - Brand Marketing Agency
UNLOCKING A LITTLE ROMANCE WITH MOLTON BROWN
When Molton Brown launched their latest fragrance, Rosa Absolute, they didn’t just want to create awareness. Instead, they wanted an in-store experience that truly seduced their customers. Something that would drive interest in Rosa Absolute and leave a lasting impression. We worked with them to design an immersive, memorable moment in-store - inspired by the themes of secrecy and romance in the Rosa Absolute video and print campaign.
In-store we recreated a stunning scene from the launch campaign: a large chest surrounded by roses, berries and a pile of antique books, on a table draped with red velvet. Customers were then invited to choose a beautifully ornate key to try and unlock the chest and reveal the secret inside - a pile of black ‘love letters’. Each letter then contained its own secret; wonderfully romantic prizes, from Rosa Absolute Bath & Shower Gel to a trip for two to Lombardy. In doing so, we took a simple prize draw and turned it into a chance to welcome customers into a rich brand world and make them part of the story.
Our campaign is live in over 40 Molton Brown stores around the country until 24th October. Why not go and see if there’s a key with your name on it?
#MoltonBrown #Romance #Italy #Secret #InStoreExperience #PrizeDraw #RosaAbsolute #StoryTelling