Frontroom - Brand Marketing Agency
FRONTROOM UNVEILS THE #BUBBLEOFWONDER
This week we unveil our stunning #BubbleofWonder - an interactive work of art celebrating Laurent-Perrier’s iconic pink champagne, Cuvée Rosé. Frontroom created the 2.5m diameter installation to delight and inspire whilst aligning two luxury brand worlds in a single idea. A glass of Laurent-Perrier Cuvée Rosé delivers a daring burst of freshly-picked fruit flavours.
The Andaz Hotel, like its East London setting, represents a kaleidoscope of art and culture. The energy of both worlds is reflected in the design of the bubble which consists of over 6000 separate acrylic elements hung from 489 wires. Pink bubbles, berry fruits, grapes, champagne glasses and bottles of Laurent-Perrier Cuvée Rosé, all hand crafted in pink acrylic to match the Cuvée Rosé colour palette. At the centre of the bubble is a sensor-activated light that glows brighter as a guest approaches, inviting interaction.
At a time of year when London is already alive with lights, theatre and celebration, Frontroom has delivered a campaign that surprises and delights by bringing the Laurent-Perrier and Andaz brand stories to life.
The #BubbleofWonder is centre stage at the Andaz Hotel, Liverpool Street until the 9th January.