The Craft Store
Inspiring the Nation to be more creative.
Make something amazing!
The Craft Store is the UK’s No.1 TV shopping channel dedicated to arts and crafts, but lots of crafters had never heard of it. At a time when Covid and Lockdowns were wreaking havoc on everyday life, we knew that creating can help us to feel energised and uplifted. Designed as little bursts of delightful entertainment, a series of animated videos showed different creatures being crafted, with a competition driving data capture – see below. We also designed the eCRM campaign.
BRAND STORY DEVELOPMENT
PPC SOCIAL CAMPAIGN: VIDEO / PANORANIC CAROUSELS / STORIES
Powerful performance across every KPI, with all metrics significantly exceeding industry benchmarks. In just 3.5 weeks our campaigns reached +160,000 crafters and generated +2000 targeted email leads. Despite our focus being awareness, the campaigns generated £ thousands in direct sales too.