Hmm... How to drive trial of ELEMIS skincare ranges with a new audience at a time when retail is crowded with ‘Gift With Purchase’ and Christmas campaigns?
The answer was simple! Deliciously stunningly, eye-popping, candy-coloured concepts that highlight the festive season coming alive with ELEMIS bestsellers. A dusting of confetti falls playfully into the kit bag. While depth of focus creates a bokeh effect of snow and Christmas lights.
Each candy-coloured concept was designed exclusively for our five retailers: green for John Lewis, pink for House of Fraser, gold for Harvey Nichols, blue for World Duty Free and purple for Debenhams. The integrated campaign breaks today and features magazine adverts, online and department store POS.
Looks like there’ll be a lot of new customers sweet on ELEMIS this season.