FROM DISTRUST TO DREAM MAKERS
THE BRIGHTER SIDE
Most estate agent brands are perceived as insincere, silver-tongued salesmen, playing upon insecurities and anxieties about property. We recognised that fear-based advertising does not build brands and set ourselves the challenge of crafting a distinctive brand position. Property holds the potential to mark a huge and positive step-change in life. A move to a better living space, or the next step in a burgeoning property empire. It’s about dreams and estate agents can make those dreams reality. We positioned Northwood as a welcoming, optimistic, positive team of people who make property transactions reassuringly uplifting and stress-free. Dream makers not time wasters.