Northwood

From distrust to dream makers.
The brighter side of property.

Estate agent brands are often perceived as insincere, silver-tongued salesmen, playing upon insecurities and anxieties about property. We set ourselves the challenge of crafting a distinctive brand position. 

 

Property holds the potential to mark a huge and positive step-change in life. A move to a better living space, or the next step in a burgeoning property empire. It’s about dreams and estate agents can make those dreams reality. 

 

We positioned Northwood as an optimistic, positive team making property transactions uplifting and stress-free. Dream makers not time wasters. 

BRAND POSITIONING + INTEGRATED CAMPAIGNS

RADIO + PRINT ADVERTISING

DIGITAL BANNERS + SOCIAL ADS

OUTDOOR + POS

The results.

A powerful new positioning, a boost in brand awareness and an online campaign that tripled responses: delivering +12,000 click throughs and over 600 business leads.

Radio Advert Welcome to the brighter side of property
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