NORTHWOOD

[ FROM DISTRUST TO DREAM MAKERS ]
THE BRIGHTER SIDE OF PROPERTY

Most estate agent brands are perceived as insincere, silver-tongued salesmen, playing upon insecurities and anxieties about property. We recognised that fear-based advertising does not build brands and set ourselves the challenge of crafting a distinctive brand position. Property holds the potential to mark a huge and positive step-change in life. A move to a better living space, or the next step in a burgeoning property empire. It’s about dreams and estate agents can make those dreams reality. We positioned Northwood as a welcoming, optimistic, positive team of people who make property transactions reassuringly uplifting and stress-free. Dream makers not time wasters. 

BRAND POSITIONING + INTEGRATED CAMPAIGNS

RADIO + PRINT ADVERTISING

DIGITAL BANNERS + SOCIAL ADS

OUTDOOR + POS

A powerful new positioning, a boost in brand awareness and an online campaign that tripled responses: delivering +12,000 click throughs and over 600 business leads.

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