[ GET TOGETHER FOR THE GREATEST GAMES ON EARTH ]
LET THE FUN & GAMES BEGIN
The epic union of two arch rivals for the official video game series of The Olympic Games represented the greatest IP merger in entertainment history. Our task was to drive significant sales growth by targeting women - an audience traditionally never before targeted with video games. Our campaigns over successive series put infectious moments of shared family fun front and center. The joy that happens when people come together to play.
INTEGRATED GLOBAL CAMPAIGNS
EXTENSIVE VIDEO CONTENT
DIGITAL + PRINT ADVERTISING
SEGA’s most successful video-game franchise ever, with +25 million units sold. Winner of a Guinness World Record for game sales. Consistent, record-breaking sales performance for each and every release.