NINTENDO Wii

GET TOGETHER FOR THE GREATEST GAMES ON EARTH 
LET THE FUN &
GAMES BEGIN

The epic union of two arch rivals for the official video game series of The Olympic Games represented the greatest IP merger in entertainment history. Our task was to drive significant sales growth by targeting women - an audience traditionally never before targeted with video games. Our campaigns over successive series put infectious moments of shared family fun front and center. The joy that happens when people come together to play.  

INTEGRATED GLOBAL CAMPAIGNS

EXTENSIVE VIDEO CONTENT

TV CAMPAIGNS

DIGITAL + PRINT ADVERTISING

RETAIL POS

FULL LOCALISATION

THE RESULTS

SEGA’s most successful video-game franchise ever, with +25 million units sold. Winner of a Guinness World Record for game sales. Consistent, record-breaking sales performance for each and every release.