TARGETING THE IMAGINATION WITH IMMERSIVE RETAIL EXPERIENCES
STORIES OF EXPLORATION
Molton Brown enjoyed great brand awareness but in the face of fierce competition from new luxury beauty brands, it was struggling to articulate a differentiating position. Younger customers in particular were unclear as to what the brand stood for. We created the Magic Mirror of Exploration combining disruptive tech with creative thinking to bring to life the brand’s ‘stories of exploration’ theme. An exciting, augmented reality journey featuring animation and sound-scaping invited customers to uncover and explore the hidden ingredient stories within every bottle of Molton Brown.
BRAND STORY-TELLING + RETAIL EXPERIENCE
DIGITAL + IN-STORE DISPLAY
The Magic Mirror of Exploration is touring the UK, driving footfall, brand engagement and sales. Leone Ashby, Associate Director Molton Brown Marketing commented:
“The Magic Mirror of Exploration is an opportunity to enrich our customers’ in-store experience by giving them a genuinely remarkable way to explore our products. We have a compelling story to tell and The Magic Mirror of Exploration has successfully woven this into a genuinely evocative experience that has our customers literally stepping into our world of discovery.”