DRIVING BRAND ENGAGEMENT AND SALES FOR LAURENT-PERRIER
'TIS THE SEASON
An interactive experience to promote Laurent-Perrier’s Cuvée Rosé at one of East London’s hippest hotels. We created the #BubbleOfWonder a jaw-dropping, 2.5m diameter, interactive Laurent-Perrier installation at the Andaz London Liverpool Street Hotel to deliver a multi-sensory brand experience for guests. The bespoke brand experience brought together a kaleidoscope of fruits and quirky objects to convey the celebration in every glass of iconic pink champagne. A sensor-activated light invited customers to play and amplified social sharing.
CONCEPT + DESIGN + BUILD
The installation was an immediate hit with party-goers during the festive season, prompting them to celebrate with Laurent-Perrier Cuvée Rosé. We reached 160,000 via Twitter and drove 130 shares Day 1. We encouraged further engagement through a competition to win a once in a lifetime trip to the House of Laurent-Perrier in Champagne.