Driving brand engagement and sales
'Tis the season.
A seasonal interactive brand experience to promote Laurent-Perrier’s iconic pink champagne, Cuvée Rosé, at one of East London’s hippest hotels.
#BubbleOfWonder is a jaw-dropping, 2.5m diameter, interactive Laurent-Perrier installation at the Andaz London Hotel, delivering a multi-sensory experience for guests. Our bespoke built design evokes the celebration in every glass with a kaleidoscope of die-cut fruits and quirky objects. A sensor-activated light invites customers to play and to take video and photographs to amplify social sharing.
CONCEPT + DESIGN + BUILD
The installation was a hit with party-goers during the festive season, boosting sales of Laurent-Perrier Cuvée Rosé and smashing the campaign target. We reached 160,000 people via Twitter and drove 130 shares Day 1. We encouraged significant additional engagement via our competition to win a trip to the House of Laurent-Perrier in Champagne.