Illamasqua

Launching new products with
dramatic flair.
Primed for creation.

One striking creative concept to launch two high-performance primers. A dramatic still-life presented both products locked within panes of glass. A moment of flawless, smooth, perfection frozen in time. Satin glass evoked the hydrating, dewy glow delivered by Hydra-Veil, whilst opaque glass conveyed the intensely mattifying benefits of Matte-Veil. A bold, evocative, compelling interpretation of each product’s benefits.

CAMPAIGN CONCEPT + PHOTOGRAPHY

DIGITAL + PRINT ADVERTISING

RETAIL POS

The results.

Sales of both products smashed forecasts (the Hydra-Veil product actually sold out for a time) and our client Nicola Thornton provided the perfect testimonial: “I loved working with you.”