Launching new products with
Primed for creation.
One striking creative concept to launch two high-performance primers. A dramatic still-life presented both products locked within panes of glass. A moment of flawless, smooth, perfection frozen in time. Satin glass evoked the hydrating, dewy glow delivered by Hydra-Veil, whilst opaque glass conveyed the intensely mattifying benefits of Matte-Veil. A bold, evocative, compelling interpretation of each product’s benefits.