[ BREAKING NEW GROUND IN FRAGRANCE MARKETING ]
DARE TO BE YOU
The GHOST brand was failing to connect with young, digitally-savvy millennials. We developed, then launched a new GHOST fragrance to target the next-generation of GHOST customers.
Why should women have to choose between feeling pretty or powerful? Challenging the traditional conventions of fragrance marketing, our campaign is an empowering celebration of individuality and self-expression. Femininity redefined and reclaimed.
BRAND CREATION + IDENTITY
BOTTLE + PACK DESIGN
DIGITAL + PRINT ADVERTISING
WEB DESIGN & BUILD + SOCIAL ACTIVATION
VIDEO CONTENT + TV
We built an edgy brand world that became a platform for young women to embrace their individuality. Our sampling campaign activated +50K sign ups within the first month. Over 150,000 unique visitors to website, 25,000 of them engaged for up to 3 minutes with our compelling content and brand stories. Our web trailer received over 44,000 views. Strong sales performance and a growing fan base has established the firm foundation for an ongoing programme of NPD launches.