Spicing up TV sponsorship on Virgin Media.
To support Fever Slot’s high-profile sponsorship of Virgin Media in Ireland, we created a series of funky sponsorship idents to boost brand awareness and recall.
Rather than sponsoring one show and developing the creative hook around that, our challenge was to create bumpers that could work effectively across a wide range of different shows across three Virgin Media channels.
Inspired by the idea that people get ready before settling down to watch TV, our campaigns features people performing distinctive ‘Hot Moves!’ in a way that’s warm, upbeat and entertaining. A simple idea, delivered with impact.
TV SPONSORSHIP BUMPERS
The next phase of the campaign will be to look at a TV advertising campaign to further our strategy to boost customer awareness and drive new customer acquisition. Check back in soon for more campaign details and results!