Inspiring young women to love their life
and their skin.
3 things to do before 30.
Our challenge was to target a younger audience of women, driving awareness of Clinique’s 3-Step Skincare Range. We recognised that the under 30s were obsessed with the now and that turning 30 was a milestone event by which wider achievements in life are measured.
We developed 3 things to do before 30, a 6-month digital campaign built by our audience for our audience. At the heart of the campaign was a brand ambassador programme designed to maximise WOM and populate a dynamic, UGC mini-site, fully integrated with social media platforms. Featuring entertaining lifestyle content with product information and promotions, we created an ever-evolving platform to build and retain influencer engagement.