[ FINDING FUN WAYS TO GIVING ‘FREE’ MEANING AGAIN ]
FUN, FAST AND FREE
Online gaming is fiercely competitive and brands must work hard to create points of difference to win new customers and reduce churn. To overcome potential cynicism that players could play for free but still win real cash prizes, we called the brand Cheeky Bingo and created Ms Cheeky - a sassy personality to front the brand and build rapport. Every Cheeky campaign reflects three simple principles ‘Fun, Fast and Free’ and from DR TV, radio, sponsorship bumpers, DM, and eCRM, we place customers at the heart of every idea to deliver the power of likeability.
BRAND CREATION + IDENTITY
DIRECT RESPONSE TV + RADIO ADS
TV SPONSORSHIP BUMPERS
WEBSITE DESIGN + eCRM
We took a commercial proposition and transformed it into a profitable, consumer-facing brand – one with genuine staying power. Cheeky Bingo is still headed up by Ms Cheeky and is still consistently ranked as the UK’s Number 1 free bingo site. Our most recent campaign boosted customer acquisitions to deliver a massive +27% increase in revenue.