CARLUCCIO'S

[ MORE THAN A RESTAURANT CONCEPT. IT’S A WAY OF LIVING ]
SAVOUR THE LITTLE THINGS

Relaunching the Carluccio’s brand, building on existing strengths but injecting emotional engagement and personality. Our rebrand identified and amplified, a brand philosophy born out of the timeless appeal and vibrancy of Italian living.  An attention to all the little details that would really resonate with customers, Savour The Little Things is an invitation to cram every moment with simple, meaningful pleasures, such as connecting with friends over great food and conversation. 

BRAND REPOSITIONING

FULL BRAND ID + TOV

LAUNCH CAMPAIGN

SEASONAL CAMPAIGNS

 DIGITAL + PRINT ADVERTISING

eCRM

BRAND IDENTITY

SEASONAL CAMPAIGN

A refreshed brand that puts customer experience at its heart, stylishly reinvigorated with fresh vibrancy and wit. The new brand was soft-launched in Spitalfields restaurant and qualitative research identified a positive impact across all objectives. The new brand is rolling out nationally. Alison Dilley, Marketing Director said:

 

“The Frontroom London team are a pleasure to work with – even when under pressure –and already feel like a part of the Carluccio’s family. We look forward to a long and rewarding relationship together.”

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