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Frontroom - Brand Marketing Agency
FRONTROOM CELEBRATES INSPIRATIONAL FEMALE PIONEERS.
#InternationalWomensDay #WOMEN #CampaignsforWomen #CELEBRATINGWOMEN

Frontroom - Brand Marketing Agency
Continue to #PressForProgress
We’ve come a long way since the first International Women's Day back in 1911, but we still have some way to go. In recent years we’ve seen a growing global movement of advocacy, activism and support of women’s rights and gender equality. This year take up the call to #PressforProgress - to motivate and unite friends, colleagues and whole communities to think, act and be gender inclusive. Frontroom London always seek to ‘challenge stereotypes and bias’ but this year more than

Frontroom - Brand Marketing Agency
MAKING CONTENT WITH CLOUT
Content continues to dominate the brand marketing landscape. With brands creating more and more content, their role is increasingly merging into that of a publisher, a fact that brand marketers are still struggling to get to grips with. Indeed, a few months back a report by Havas concluded 60% of the content created by the world’s leading 1,500 brands is “just clutter” that has little impact on consumers’ lives or business results. With customers bombarded, perhaps it’s time

Frontroom - Brand Marketing Agency
DOES YOUR CUSTOMER EXPERIENCE MEASURE UP?
Six times a day, every day my ticket is checked by Virgin Trains. There are machines where we queue to insert a ticket, then check-point style picket lines of Virgin staff to examine photo-cards and allow passage. Then there’s on board staff checks. Here conductors loudly quote unfathomable nuances between saver and super saver tickets as the basis to obtain extra cash or eject customers at the next stop. The sheer number of checks is designed to root out fare dodgers, but fo

Frontroom - Brand Marketing Agency
LYNX DOES A DRAMATIC U-TURN
“Everyone always feels better for having a good cry… getting it out.” Sounds like the kind of statement that most women would consider a truism and greet with a shrug and a “Yes…and so what?” But as a line taken from the script of grooming, boy-brand Lynx’s latest video series, it’s a pretty extraordinary turnaround. For well over a decade, Lynx has revelled in rocking the very epitome of rampant sexist imagery, relying on the most extreme clichés of macho marketing and gende

Frontroom - Brand Marketing Agency
FREE THE FEED OR FEED THE PROBLEM?
On Mothering Sunday, shoppers in Shoreditch were accosted by a giant inflatable breast. Although we work here, it was the weekend so we missed experiencing it in person but the pictures show it dominated the skyline like some super-sized, B-movie creature. The stunt was created by ad agency Mother, to stand up for breast-feeders and the judgement they face. There’s still a massive taboo around mums getting their boobs out in public, so this in-your-face display of huge breast
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