This week sees the official launch of our rebrand for an extraordinary, 600 year old organisation. The Honourable Society of Gray’s Inn educates and trains talented law students, developing them into successful barristers. It is one of four ancient societies with the exclusive right to call barristers to the Bar in England and Wales. New times, new challenges For centuries, Gray’s Inn has been developing the careers of some of the most extraordinary people in British - and Wo
Nobody wants to chat with a narcissist. Thanks to the huge impact of social media, marketing has had to adapt, moving from a carefully controlled brand monologue to a two-way dialogue – a conversation. If your brand says or does the wrong thing, consumers will let you know, in no uncertain terms and in real time. But equally, if you get it right, you can empower your customers and forge a legion of brand ambassadors, effectively multiplying the value of your marketing spend.