Through the sudden disappearance of diving, kissing and crying men from the nation’s news bulletins, you will no doubt have guessed that the World Cup recently reached its conclusion.
And while the bruising final may have been some way short of a classic, Viv was still jumping up and down in delirious throes of joy as Iniesta’s shot found the net to deliver Spain the title and deliver Viv the mighty sum of £35 as the winner of the Frontroom World Cup sweepstake.
Other notable mentions are Jay in second with bully-boys The Netherlands, and Rob and Carlos with their respective semi-final placers of Germany and Uruguay.
Congrats to all who managed to get a slice of the cash pie. Your shout?
Not a great couple of weeks for the Frontroom cycling troupe.
As it likes to do, Bad Luck came thrice, with three separate (thankfully minor) commuter incidents.
There were bruised legs and hips, scraped elbows and knees, and Rich’s suspected dislocated/broken/nearly amputated shoulder that turned out to be a widdle bit bruised.
It was Rich however, who came away with the most spectacularly damaged ride – with his previously spherical front wheel mangled into a wobbly mess.
It was SEGA’s Football Manager World Cup party. There was no mention of 4-1 and balls THAT WERE CLEARLY OVER THE LINE.
There were three huge big screens, girls in hot pants waving England flags, beer a-flowing, and grown men with St George crosses painted on their rosy cheeks hugging, kissing and jumping for joy as England beat Slovenia to go through the groups.
Last week we packed some crates, drank some bubbly and said farewell to our old office in Fulham forever.
And this week we’ve been moving into our rather lovely new home in Shoreditch. And just to prove how lovely it really is, here’s a comprehensive look at the new pad and our new neighbourhood.
New road. New post code.
Exterior view. And no your eyes don’t deceive you – those are indeed windows. Beautiful, clear, light-coming-in windows.
Inside it’s coming together splendidly. Space galore.
Still a bit of unpacking to do where the studio gents dwell downstairs. But we can confirm that the pool table is up and running.
The boardroom is currently missing the board and well, the room, but fear not, this is all coming very soon.
Closest cafe (5 metres). Delicious soups and sarnies and not half bad coffee.
Closest restaurant/pub (10 metres) and likely to soon be World Cup watching HQ.
Second closest pub (50 metres).
Closest fast food. Ok so it’s just a Subway. But it’s a Subway IN SHOREDITCH.
And last (but by absolutely no means least) we now have mens and (wait for it)…
AND women’s loos. Can you feel the joy?
Why not come and pay us a visit? Our new door is always open.
The World Cup is but days away now and that means the full complement of World Cup ads are now flying around the airwaves and internets of the planet.
King of the hill (in terms of views at least) seems to be Nike’s epic, mega-budget, star-bashing behemoth: ‘Write the Future’ (see below).
But while the spot may be proving successful for the sporting giant, it seems to be less so for its talent. Since the ad’s release (or what must have been during its production period) no less than three of the six main stars have been involved in ‘unfortunate’ incidents (and that’s without mentioning ’sub-star’ Theo Walcott).
– First up naughty Frenchman Franck Ribery was implicated in an underground prostitution ring.
– Then, the dancing feet of Ronaldinho failed to even make it into Brazil’s World Cup squad.
– And, most recently, Ivory Coast striker Didier Drogba fractured an elbow during a warm-up match.
So if you’re hoping and praying that Rooney is going to make it through the tournament without broken metatarsals and other devastating boo boos, then we’re afraid that it might simply be out of your hands. However if something bad were to happen to Cris or Cannavaro it might not be the worst thing ever. Maybe it’s time to chant a few pagan mutterings to the swoosh before bedtime?
Much like Richard the Lionheart, but with less bloodshed and more in-flight entertainment, Senior Frontroom Account Handler Jon recently returned safe and sound from far away adventures in a heathen land. New Zealand.
However, after 2 months of trying to return the colony to the ways of the English, it seems that the lad fell somewhat in love with the laid back yet adventurous local way of life – mingling freely with the native population and undertaking such brave endeavours as skydiving, bungee jumping and attending local rugby matches.
Looks like a great trip and we’re glad the pull of old Blighty was strong enough to call him home.
Here’s a look at a couple of new Frontroom creations – trailers for two big game releases from SEGA.
The Winter Olympics got under way at the weekend and this first trailer is for Vancouver 2010, SEGA’s official video game. A mix of manic game footage and some unique graphics are used to deliver our campaign line of: Pain is temporary. Glory is forever. Risk it all for gold.
Trailer number two is for the fast-paced, madcap fun of Sonic and SEGA All-Stars Racing. Our Winning Has Never Been So Sweetcampaign captures the competitive fun of the game, while showing off the extensive roster of characters and the many fast and furious tracks.
Meet the new Frontroom mascot – Nat’s ridiculously adorable boxer pup Sidney, who’s been in the office today.
So naturally Frontroom has been filled with the scatter of oversized paws tearing around the slippery floor, quiet (yet determined) growls, the occasional ‘ruff’, the faint scent of drool and of course lots of ‘Whosagoodboythen.Youareyesyouareyesyouare.
Arentyoujustthecutestlittlepuppywuppythateverlived.’
It’s catchy, it’s colourful, it aired for the first time last week. It’s our 30″ TV ad for new internet gaming site Scratchstars. Click the image to watch the spot and then try to get the song out of your head – go on we dare ya.
Thanks to Andy over at Soundfly for creating the snappy tune and sound. And the guys down at ZeroH for doing a lovely job on the animation.
Most people know by now that when you have an uber-brand it’s no longer satisfactory to just make advertising ads – you have to make advertising events. And for (at least) the last couple of years the release of the UK’s annual Guinness spot has been preceded by a PR campaign to try and ensure that the first-viewing is attended by as many eager eyes as possible.
It can easily be assumed lots of ad-people will be tuning in, but do regular non-ad types really get so excited about a new Guinness spot that they’ll actually raise a finger to change the channel and watch the launch? Will you be tuning in, or are you content to wait until your paths inevitably cross at a later date?
