Frontroom Blog

Ooh! Cheeky, Boom, Boom! | Frontroom Creative Agency

For bwin.party’s new CheekyBingo.com 2012 campaign, Frontroom have taken Miss Cheeky out into the real world, with an insanely infectious catchphrase, to celebrate those moments in life when an opportunity too good to miss pops up and you just can’t help but be a bit cheeky.

From a fortuitous encounter in a hotel lift to a steamy turkish baths and a phone call at just the wrong time, our short and sweet 10′ spots capture each cheeky experience as it happens, before directing viewers to play for free at CheekyBingo.com.

Directed by Adam Gunser at Bare with post-production at Envy, the campaign brings CheekyBingo.com to a whole new audience and introduces “Ooh, Cheeky, Boom, Boom” to the english language.