Jeremy Gets Cheeky | Frontroom Creative Agency
March 14, 2012 by admin
bwin.party’s CheekyBingo.com brand is sponsoring the Jeremy Kyle Show again this year. To celebrate, Frontroom have created a campaign of 15′, 10′ and 5′ bumpers that introduces an unsuspecting public to the all-seeing Cheeky-o-meter and our new “Ooh! Cheeky Boom, Boom!” brand catchphrase. If you’ve ever had a cheeky moment and thought you’d got away with it, think again.
Presented with overwhelming evidence and backed up by the irrefutable proof of the flashing Cheeky-o-meter, we enjoy the reactions of women as their cheeky past finally catches up with them.
Directed by Adam Gunser at Bare with post-production at Envy, the Jeremy Kyle Sponsorship bumpers give a playful nod to the show itself while capturing the fun-filled character of the CheekyBingo.com brand.